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Viable combines Al exploration with real user feedback to reveal what customers acctually want—berore you commit to bullding or scaling.
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Test positioning, features, and messaging with real or simulated audiences before investing time and resources.
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AI generates test plans, messaging variations, audiences, and experiments in minutes.
Automatically identify patterns in behavior and qualitative feedback to reveal what resonates.
Automatically identify the most relevant competitors and product features connected to your idea so you can validate the right opportunities first.
Identify the right audiences to test using AI-powered audience discovery. Viable analyzes your product idea, positioning, and market context to recommend relevant customer segments—including industries, roles, and company types.
Explore ideas instantly using simulated audiences modeled after real customer profiles. These AI-generated users simulate how different market segments might respond to concepts, messaging, and features.
Instantly generate validation-ready landing pages designed to test new product ideas, features or positioning. Viable creates structured pages that clearly communicate your concept and capture real user reactions.
Automatically generate ad campaigns designed to drive validation traffic to your test pages. Viable produces multiple messaging variations optimized for different audience segments and testing scenarios.
Launch validation campaigns directly through a Google Ads integration. Viable connects your generated landing pages and ad variations to Google Ads so you can immediately begin driving targeted traffic to your experiment.
Run validation experiments across multiple audience segments simultaneously. Test new product ideas, feature concepts, and positioning against different industries, roles, or customer profiles to see where interest is strongest.
Observe how participants interact with your validation tests as they happen. Track behavioral signals such as clicks, engagement patterns, and conversion actions to understand how people respond to your concept.
Continuously monitor your market for competitive activity, industry shifts, and emerging adjacent products. Viable analyzes external signals to surface new opportunities and potential threats worth exploring.
(AI Generated)
Fast, directional signal
(Human)
Real behavior and proof
Most teams only validate the ideas they already have. Viable helps you discover the ones you haven't thought of yet.
Continuously monitor competitors, industry trends, and emerging products to discover new ideas worth validating.
Our automated product intelligence continuously scans yoru market for signals that matter—from new competitors and shifting industry trends to adjacent products gaining traction.
Instead of reacting late, your team gets early insight into what hte market is exploring, adiopting, and demanding next.
AI gives you speed. Customer validation gives you certainty.
Viable brings both together so every decision is informed by actual data, not assumption.
