Viable is the AI-native platform that helps product and marketing teams validate ideas instantly using real and synthetic user feedback — so you always know what to build next.
Viable gives you one continuous validation loop.
Define your product context
• Add your product, features, and competitors.
Identify or generate audiences
• Test with prospective customers, existing users, or synthetic audiences.
Launch focused tests
• Product ideas, messaging variations, or feature concepts.
Measure real intent
• Track behavior across the funnel—not just opinions.
Get AI-driven recommendations and strategy for what's next
• Turn results into prioritized next experiments.
