What was going wrong

Tenant Tracker’s paid ads were doing their job. Traffic was arriving at the multifamily landing page and then stopping there. Warm leads weren’t booking demos, and the team’s hunch was that the page had UX and content gaps, but nobody could say which ones. What they wanted was a better page for multifamily prospects, more sales-qualified leads coming off it, and none of it taking the weeks that user research usually takes.

What we did

We pointed simulated users at the live page, trained on Tenant Tracker’s real target personas, and had them work through it the way a prospect would. Five problems came back:

• No feature list. Visitors couldn’t tell what the product actually did, or how it compared to anything else they were looking at.
• No social proof. Nothing on the page showed the product working for anyone, so there was nothing to trust and nothing to picture.
• The page started mid-story. Multifamily visitors arrived without the context they needed to make a decision.
• Accessibility problems. Font size and colour contrast missed WCAG standards, which matters more than usual for an older professional audience.
• ROI and integrations left hanging. The page claimed ROI without backing it up, and the integrations people actually decide on weren’t clear.

Tenant Tracker today

The fixes followed straight from the findings. Rebuild the page around multifamily prospects specifically, add the trust elements that were missing, and surface the product features and onboarding support that visitors were looking for and not finding. The new version is only just launching, but early analytics show more time on page, higher scroll depth from paid traffic, and more people interacting with the CTA.