Simulated Users
Landing page conversion

Tenant Tracker

Leveraging simulated users to improve conversion rate
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The Problem

Tenant Tracker noticed that while paid ads were generating decent traffic to their multifamily landing page, conversion rates were stalling. Warm leads weren't transitioning to scheduled demos, and the team suspected UX and content gaps were to blame. They wanted to:

  • Improve the landing page experience for multifamily prospects
  • Increase sales-qualified lead (SQL) conversion rates
  • Maintain speed and efficiency without investing weeks into user research

Viable Solution

Using our Simulated users—trained to reflect Tenant Tracker’s real target personas—we ran a test against their live landing page and identified the following key improvement opportunities:

  • Missing Feature List: Visitors couldn’t clearly identify what the product offered compared to competitors.
  • Lack of Social Proof: No case studies or real-world success stories made it harder to trust or visualize the product’s value.
  • Disconnected Landing Page: Multifamily visitors felt like they landed mid-story—without enough context to make an informed decision.
  • Accessibility Issues: Font size and color contrast didn’t meet WCAG standards, especially for an older professional audience.
  • ROI & Integrations Not Explained: ROI is touted—but not backed up. Integrations critical to decision-making were also unclear.
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The Results

Flywheel’s expert-reviewed AI audit helped Tenant Tracker’s team:

  • Redesign the page with focused messaging for multifamily prospects
  • Add high-trust elements, like case studies and ROI calculators
  • Boost lead engagement by surfacing product features and onboarding support

While the new version is just launching, early analytics show:

20% Increase in time on page

Higher scroll depth from paid ad traffic

Increased CTA interaction

Real teams. Real decisions. Real proof.

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