Product demand validation, built for product managers
Viable is a demand validation platform for product teams. It puts your concept in front of the audience it is meant for, measures who actually responds, and hands you a funnel you can take into planning. No engineering time required.
Run your first testFree account, no credit card. You are looking at your first results in under three minutes.
See a real result, below
Teams running tests on Viable
Discovery gives you politeness.
People tell you a feature sounds useful. Sounding useful and getting chosen are different things.
The roadmap gets decided anyway.
Three concepts, one quarter, and the tiebreaker ends up being whoever argued hardest.
The answer arrives after the build.
Real signal shows up in analytics, which is weeks after the cost is already sunk.
A real result
An anonymized Viable report. Every test returns the same shape: a viability read, the conversion behind it, and the reasons the people who did not convert gave for walking away.
01
Describe the concept.
Viable pulls your product context, competitors and likely ICPs automatically.
02
Viable builds the test.
Audience-specific landing pages and ads, generated for you.
03
Run it simulated, then real.
Synthetic cohorts return directional signal in minutes. Push the same test to live traffic when you want human proof.
04
Read the funnel.
Conversion by audience and by message, plus a plain-language explanation of why it landed that way.
Simulated users
AI cohorts modeled on your target audience. Fast and directional, best for narrowing options and comparing messages. They are not human survey responses and we never present them as such.
Real users
The same test pushed live through connected ad channels. Slower, costs media, and returns human behavior you can defend to anyone in the room.
Proof
A venture studio gave Viable a one-paragraph product description. Eleven days later they had five tested audiences and the evidence to start building.
Read the Drill storyDo I need engineering to run a test?
No. Viable generates the pages and the ads. Nothing touches your codebase and nothing enters a sprint.
How is this different from a survey?
Surveys collect what people say. Viable measures what they do: clicks, page engagement, conversions.
How is this different from asking an LLM?
An LLM gives you an opinion. Viable runs a fixed methodology, returns a funnel, and lets you rerun the same test against real traffic.
What if the concept does not exist yet?
That is the point. The test runs on a generated landing page and ad set, so nothing needs to be built first.
Free account, no credit card, no engineering. First results in under three minutes.
