Message and audience validation, built for SaaS marketers

Find the message that converts before you fund the campaign.

Viable is a message and audience validation platform for SaaS marketers. It tests your positioning, headlines and audiences on real landing pages and ads, then shows you which combination earned the click. You launch with the winner instead of a guess.

Run your first test

Free account, no credit card. You are looking at your first results in under three minutes.

See a real result, below

A Viable conversion funnel showing landing page views, CTA clicks and conversions

Teams running tests on Viable

The message gets picked in a meeting and graded by the spend.

Five value props, one launch.

The one that ships is usually the one the room liked, not the one the market wanted.

The feedback loop costs money.

You find out which message works after the media budget has already run.

Nobody agrees on the audience.

Sales names one ICP, product names another, and neither side brought numbers.

Message performance, ranked, before launch.

1Which value props earned attention. Headline by headline, with the conversion behind each one.
2Which audience actually responds. Your ICP list ordered by behavior instead of by persona doc.
3Assets you can launch with. The landing pages and ad copy that won are yours to keep and reuse.

Viable suggesting target audiences for a product

A real result

This is what comes back

An anonymized Viable report. Every test returns the same shape: a viability read, the conversion behind it, and the reasons the people who did not convert gave for walking away.

An anonymized Viable report showing simulated conversion rate, viability band and how each audience responded.

How it works

Describe the offer.

Viable pulls your product context, competitors and likely ICPs automatically.

Viable writes the test.

Audience-specific landing pages and ad variants, generated for you.

Run it simulated, then real.

Synthetic cohorts return directional signal in minutes. Push the same test to live traffic when you need human proof.

Read the funnel.

Impression to visit to CTA to conversion, broken out by audience and by message.

Two kinds of signal, and we are precise about the difference.

Simulated users

AI cohorts modeled on your target audience. Fast and directional, best for narrowing options and comparing messages. They are not human survey responses and we never present them as such.

Real users

The same test pushed live through connected ad channels. Slower, costs media, and returns human behavior you can defend to anyone in the room.

Proof

A venture studio gave Viable a one-paragraph product description. Eleven days later they had five tested audiences and the evidence to start building.

Read the Drill story

Questions people ask

Do I need to build the landing page?

No. Viable generates the page and the ads, hosted and ready to run.

Can I use my own ad account?

Yes. Real tests push through connected ad channels. Simulated tests need no spend at all.

Is this A/B testing?

A/B testing optimizes a page that already has traffic. Viable tells you which message and which audience to point traffic at in the first place.

Will simulated results match real users?

Treat them as direction, not proof. Narrow the field with simulated cohorts, then run the finalists live.

Stop grading the message with the media budget.

Run your first test

Free account, no credit card, no ad spend. First results in under three minutes.